Likewise, to reach one’s social media marketing goals and objectives, a social media plan should be strategically designed and engineered to integrate relevant platforms that have the potential to successfully generate a chain reaction of brand recognition and conversions – recognition on multiple fronts, and conversions of followers to become customers, donors, or supporters. So, what does domino toppling have to do with building a social media strategy? For domino toppling to be successful, each piece is dependent on the others, because the patterns are set up in logical and concise methods to generate a continuous chain reaction of falling dominos that lasts until the final piece drops. Each scene was a splendidly crafted design of links, bends, and turns incorporated into displays of famous monuments, people, and places that utilized vibrant color combinations, integrated mechanical engineering, and spectacular special effects. The number of dominos that fell in succession numbered at nearly 4.5 million, breaking the previous world record of 4.3 million. When thinking about the impact a social media strategy can have on a brand, I was reminded of the awesome domino toppling setups that I recently saw on YouTube from Domino Day 2009.
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